Pet Daddy
Pet Daddy is a modern pet care brand born out of love, convenience, and a deep understanding of today’s pet parents. With a cheerful identity and an emphasis on premium, organic products, the brand offers food, accessories, and wellness essentials—all tailored for happy, healthy pets. Our mission was to create a brand that feels both playful and trustworthy, standing out in a saturated pet market.
The Challenge
The pet product market is full of clichés and outdated branding. Pet Daddy needed to break through the noise—not just as a seller, but as a partner in pet wellbeing. The challenge was to design a brand that speaks to modern, urban pet parents, builds trust instantly, and brings joy through every interaction, whether digital or physical.
Our Approach
We focused on bold, feel-good branding with a vibrant colour palette (electric green and deep blue), fun typography, and a tone that felt both informed and friendly. The identity was applied across packaging, website, apparel, accessories, and even physical installations. Every visual and interaction point was designed to be memorable, cohesive, and full of personality.
Development
We created a logo system that’s legible yet playful, paired with high-contrast colours for instant shelf recognition.
Product packaging reflects clarity and health-first messaging with bright, organic appeal.
Digital experiences, from the mobile app to the website, are clean, intuitive, and fun—encouraging discovery, easy ordering, and education.
Accessories like harnesses, leashes, and bowls were branded with consistency in mind, and tested for real-world durability.
Outcome
The brand now feels alive and joyful. Pet Daddy’s launch drew attention from both consumers and stockists alike, quickly establishing it as a credible yet fun go-to for pet care. The consistency of design across all touchpoints—from food packs to digital platforms—helped the brand build trust, stand out in retail environments, and earn a loyal following.
